Earth Day Italia is the Italian organization of the Earth Day Network in Washington, which since 1970 celebrates the United Nations' World Earth Day in 193 member countries, reaching over 1 billion people every year through the work of 50 thousand partners.
The protection of the planet and awareness of the 17 goals of the United Nations 2030 Agenda represents the founding value of Earth Day Italy which is pursued thanks to the work of over 300 partner associations.
Earth Day Italia through education, information, scientific dissemination, and environmental awareness promotes responsible choices and styles of consumption, also thanks to important social, economic, and environmental innovation projects.
Warm Up Industry, affirming the strong educational and innovative thrust of its mission, has been a partner of Earth Day Italia since 2018 with a relationship, co-marketing, and fundraising activities.
A new maturity of intent was reached in 2019 giving life to an intense collaboration, which resulted in December of last year, in the establishment of the new Milan office headed by Sergio Pagani, CEO of WUI.
The role of strong responsibility entrusted to the Milan office will create new paths of dialogue with industry and sustainable marketing projects that will see as a starting point the activities for the celebrations of the 50th anniversary of World Earth Day which will be held in Rome April 22-26 and Washington April 25.